Using social media as a recruitment strategy to recruit patients, GPs and pharmacists

Category: Evaluation Frameworks

Date: 2019

BMJ Open

This abstract discusses the use of a social media platform to recruit patients, GPs and pharmacists into a study exploring the local implementation of a national digital technology. Drawing upon early findings from this mixed methods study, key insights into parallels and differences between using social media and traditional recruitment strategies are discussed.

< Back to Innovation Insight Library

Contact us

If you'd like to discuss this report or get in touch with the Innovation Insight Team, please get in touch.

Contact us