Nadia Kuftinoff, Programme Coordinator for the Innovation Adoption Team explains her role during the COVID-19 pandemic and how she stepped up to programme manage digital first projects within a Primary Care setting. She answers these questions: What challenges have you faced during COVID-19 and how did you tackle these / what have you had to do differently? What difference did being in a crisis situation make to the usual work processes / practices? Did anything go wrong? What will stick? Will you or others have work to do after COVID-19 to make sure it sticks? What learning or advice can you share from this experience that might help how the NHS does things in the future?