Getting to grips with the new NHS app endorsement process

There are over 100,000 health apps already, but a perception of low quality is leading to low uptake by patients and health care professionals alike. NHS England, The National Institute for Health and Care Excellence (NICE), and Public Health England have worked together to develop an App Endorsement Process, launched earlier this year. Diarmaid Crean, who has been instrumental in putting this process into action,talked through the App Endorsement Process, covering who, why, how, when and taking questions. Diarmaid Crean is Deputy Director of Digital at Public Health England. He is an international digital innovator in marketing, branding, e-commerce & product development. Always happiest when obsessed with a new opportunity to use digital to assist another business. The full video of the evening, including questions from the audience, is now available.